Konshens has released the official video for “RAM,” continuing his push around the party-focused record and the “Paahty Gad” energy surrounding it.
The artist's rollout has placed fan sharing at the center of the release, encouraging listeners to watch, like and circulate the visual across social platforms.
That approach fits the way dancehall records often build momentum: selectors, parties, timelines and group chats can move a song rapidly when the audience decides to carry it.
The next test for “RAM” is how strongly that energy translates from the online push into rotation, events and dance floors.